Klaus Hengstmann

Social Selling Academy Lead • Lecturer Executive Education & Research Associate, DAS cand.
University of St.Gallen

CAS & Netzwerk SMART Mobility Management

Driven by SMART Data & SMART Cities

«„Mit meiner Teilnahme am CAS Smart Mobility Management freue ich mich, die Smart Mobility Bewegung noch aktiver zu unterstützen und mit Best Practices nachhaltige Impulse zu setzen. Mein Ziel ist es, meine Expertise in den Bereichen Sponsoring, Digitale Transformation und Value-Based Sales Marketing einzubringen, um innovative und kundenzentrierte Mobilitätslösungen voranzutreiben.“»

Kurzvita

‚Don’t build links. Build relationships‘

Following the quote by Rand Fishkin, I have always been passionate about building meaningful relationships. As an International Marketing, Business Development, LinkedIn Sales Enablement Manager, and awarded Sports Sponsorship Executive, I strongly believe in empathy, compassion, and emotional intelligence as foundations of our purpose.

I’ve had the rewarding privilege of working with inspiring diverse teams within competitive, fast-paced, evolving environments throughout my career:

1993-2010: Starting my career as an entrepreneur in marketing and communications consulting, I had the encouraging experience of building relationships that allowed me to value the power of networking. I have several years of professional Sports Sponsorships, managing memorable soccer venues such as the FIFA World Cup 2006, UEFA EURO 2008 & UEFA Champions League.
2011 – 06/2020: As Mary Lou Retton said, ‚A trophy carries dust; memories last forever.‘ I switched into an appealing Marketing Management role at UniCredit. My responsibilities comprised customer-centric strategies for Corporate and UHNWI Wealth Management that delivered results-based value and amplified growth for our clients and stakeholders. In 2016, I was enriched by a bank-wide LinkedIn Sales Enablement and Employer Branding lead, ensuring an exceptional connected customer experience and company growth.
07/2020—cont.: After years in enriching industries, I transitioned to Higher Education at Munich Business School and the University of St.Gallen, where I focus on facilitating executives with the latest Sales Enablement, LinkedIn Growth Management, and value-based Inbound and Account-based Marketing strategies.

As a lifelong learning enthusiast, I am always excited to gain and share new expertise with every lecture, making others‘ lives more productive and engaging.